Yakut, EGoekbunar, R2025-04-102025-04-101529-7489http://hdl.handle.net/20.500.14701/37738This study investigates the complex relationship between Transgression type (for-profit vs. non-profit) and individual-level variables in shaping moral perceptions and online victimization of wrongdoer organizations (OVWOM) following transgressions by conducting two experimental studies (N1 = 111, N2 = 164). Study 1 utilizes real-world organizations to investigate the impact of transgression type (for-profit vs. non-profit), whereas Study 2 employs fictitious entities to alleviate potential response bias and focuses on moral disengagement as a moderating factor. Findings reveal a decrease in perceived morality post-transgression across both transgression types, with non-profits not eliciting significantly higher OVWOM. However, the influence of transgression type on perceived morality is found to be contingent upon individual moral disengagement, affecting OVWOM in Study 2. Moreover, factors such as desire for revenge, social desirability bias, gender, and educational background emerge as significant predictors of perceived morality and OVWOM. These results highlight the nuanced nature of public responses to organizational transgressions, emphasizing the complex interplay between organizational characteristics and individual psychological mechanisms. The study underscores the necessity of integrating moral disengagement and individual-level factors into crisis management strategies for organizations. This study finds that people's reactions to corporate wrongdoing vary based on their level of moral disengagement and the type of organization involved. Non-profits are generally viewed more leniently, while for-profits face harsher criticism. Understanding these differences can help policymakers and organizations better manage reputational risks and develop more effective strategies for addressing unethical actions in diverse cultural contexts.EnglishArticle1530-2415