Browsing by Author "Aktas, G"
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Item ADVERTISING EVENTS: CONTENT AND SEMIOTIC ANALYSES OF CANNES FILM FESTIVAL POSTERSSel, ZG; Aktas, GThe visual, textual, and symbolic elements used in printed advertising can help target markets in that these appeal to their expectations and needs. This research investigates the historical evolution of printed advertising, namely posters, for the Cannes Film Festival. It aims to understand how the design and content of these posters have altered over time and what contextual and symbolic meanings could be derived from their analysis. To this end, the document archive of the Cannes Film Festival, one of the major international film festivals of Europe, was accessed and posters used between 1946 and 2016 were analyzed through a reliance on content and semiotic analyses. The findings of these analyses offer insight into how marketing strategies and efforts of organizers have changed over time, from the early days of the establishment to the current prominent status of the festival as one of the leading arts festivals in Europe. The findings also reveal that the festival has been emphasizing the visual more than the textual elements in its posters with the branding efforts progressively shifting towards the nearly exclusive reliance on visual elements over time, especially since the year 2000 onwards. Interestingly, over time the posters have also become art pieces in their own right through contribution of visuals by various artists.Item FESTIVALS AND SPONSORSHIP A strategic marketing approachAktas, G; Sel, ZGItem Relationship Between Epicardial Adipose Tissue, Inflammation and Volume Markers in Hemodialysis and Transplant PatientsÇolak, H; Kilicarslan, B; Tekce, H; Tanrisev, M; Tugmen, C; Aktas, G; Kursat, SCardiovascular (CV) diseases are still the most important cause of morbidity and mortality in both patients receiving hemodialysis (HD) treatment and individuals with renal transplantation (Rtx). Measurement of epicardial adipose tissue (EAT) thickness is an easily applied, cheap, and useful recent method predicting increased CV risk. We aimed to compare EAT changes in HD and Rtx patients and the association between EAT and inflammatory and CV volume markers in both groups. A total of 124 patients: 45 Rtx, 43 HD patients and 36 healthy controls were enrolled in the study. Laboratory parameters and inflammatory markers (interleukin-6 [IL-6] and high sensitive C-reactive protein [Hs-CRP]) were evaluated from venous blood samples after an overnight fast. EAT thickness was measured with transthoracic echocardiography. The levels of Hs-CRP, IL-6, systolic and diastolic blood pressures, left atrial (LA) diameter, left atrial index (LAI), left ventricular mass (LVM) and LVM index (LVMI) were significantly higher in the HD patients than in the other groups. EAT was positively correlated with age, body mass index (BMI), time on dialysis, serum creatinine, total cholesterol, Low density lipoprotein-cholesterol, and LVM in Rtx group and positively correlated with age, BMI, duration of dialysis, Hs-CRP, IL-6, LAI and LVMI and inversely correlated with inferior vena cava collapse index (IVC-CI) in HD group. EAT thickness of RTx patients (whose previous HD duration was similar to those in HD group) are similar to the healthy population and significantly thinner than patients on HD.Item Effects of nutritional parameters on nocturnal blood pressure in patients undergoing hemodialysisTekçe, H; Kürsat, S; Çolak, HB; Aktas, GBackground: Malnutrition is a common problem in uremic patients. It is unclear whether there is an association between the degree of malnutrition and 24-h ambulatory blood pressure patterns in patients undergoing hemodialysis. In the present study, we observed the relationship between the degree of malnutrition and deterioration of the rhythm of diurnal blood pressure, which are both risk factors for cardiovascular morbidity-mortality and associated with hypervolemia. Method: We observed 148 patients undergoing hemodialysis in the Nephrology Department of Celal Bayar University Hospital. All cases were assessed for body weight alterations, dietary food intake, gastrointestinal symptoms, loss of subcutaneous fat and muscle tissue, presence and severity of comorbidities, functional capacity (subjective global assessment), and anthropometric indices. Ambulatory blood pressure measurements were performed for all cases on the day between the two hemodialysis sessions. Results: We found that the circadian blood pressure rhythm deteriorated in patients with a high-malnutrition score, and that malnutrition was more common and severe in those subjects with the non-dipper and reverse-dipper blood pressure patterns. Malnutrition score was positively correlated with the nighttime systolic and nighttime mean blood pressures and mean 24-h arterial blood pressure (all p <= 0.01). We identified a positive correlation between malnutrition score and the reduction in serum albumin and anthropometric indices. Conclusion: This is the first study to demonstrate an association between malnutrition and deterioration in the circadian blood pressure rhythm in a hemodialysis population. Nutritional disturbance is associated with an increase in night-time blood pressure. Low serum albumin levels and hypervolemia may contribute this situation.Item EFFECTS OF NOCTURNAL BLOOD PRESSURE ON NUTRITIONAL PARAMETERS IN PATIENTS UNDERGOING HEMODIALYSISTekce, H; Kursat, S; Colak, HB; Aktas, GItem The Effectiveness of Adjuvant PD-1 Inhibitors in Patients With Surgically Resected Stage III/IV Acral MelanomaArak, H; Erkiliç, S; Yaslikaya, S; Mocan, EE; Aktas, G; Özdemir, M; Semiz, HS; Kiliçkap, S; Özalp, FR; Sever, ÖN; Akdag, G; Agaoglu, AB; Özçelik, M; Sari, M; Arcagök, M; Anik, H; Yayla, SB; Sever, N; Açar, FP; Bayrakçi, I; Turhal, S; Ayhan, M; Kus, TOur aim was to assess the efficacy of adjuvant programmed cell death protein-1 (PD-1) inhibitors and compare the other adjuvant treatments in patients with surgically resected stage III or IV acral melanoma. This study is a multicenter, retrospective analysis. We included 114 patients with stage III or IV acral malignant melanoma who underwent surgery within the past 10 years. We analyzed the effect of adjuvant programmed cell death protein-1 inhibitors on disease-free survival (DFS). The mean follow-up was 40 months, during which 69 (59.5%) patients experienced recurrence. Among the participants, 64 (56.1%) received systemic adjuvant therapy. Specifically, 48.4% received anti-PD-1 therapy, 29.7% received interferon, 14.1% received tezozolomide, and 7.8% received B-Raf proto-oncogene/mitogen-activated protein kinase inhibitors. Patients who received adjuvant therapy had a median DFS of 24 (10.9-37.2) months, whereas those who did not receive adjuvant therapy had a median DFS of 15 (9.8-20.2) months. Multivariate analysis for DFS revealed that the receipt of adjuvant therapy and lymph node metastasis stage were independent significant parameters (P = 0.021, P = 0.018, respectively). No statistically significant difference was observed for DFS between programmed cell death protein-1 inhibitor treatment and other adjuvant treatments. Regarding overall survival (OS), patients who received adjuvant treatment had a median OS of 71 (30.4-111.7) months, whereas those who did not receive adjuvant treatment had a median OS of 38 (16.7-59.3; P = 0.023) months. In addition, there were no significant differences in OS observed between various adjuvant treatment agents (P = 0.122). In our study, we have shown that adjuvant therapy had a positive effect on both DFS and OS in patients with stages III-IV acral melanoma who underwent curative intent surgery. Notably, we found no significant differences between anti-PD-1 therapy and other adjuvant therapies.