Browsing by Author "Bărbuță-Mișu N."

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    A study on developing a communicative rational action scale
    (MDPI AG, 2021) Çamlı A.Y.; Virlanuta F.O.; Palamutçuoğlu B.T.; Bărbuță-Mișu N.; Güler Ş.; Züngün D.
    The aim of this study is to develop a Communicative Rational Action Scale and analyze its validity and reliability. The scale has been prepared for all administrators and especially for firm administrators based on Max Weber’s rationalizing theory and Jürgen Habermas’ communicative action theory. The scale reveals to what extent administrators’ behaviors are communicatively rational while deciding or acting. In total, 282 participants joined this study. The sample group consisted of senior administrators of 87 firms acting in Turkey’s different Organized Industrial Zones or Free Zones. Data were analyzed by the SPSS 21 and AMOS 22 programs. Exploratory factor analysis and confirmatory factor analysis were applied to the obtained data. In order to test item discrimination, total item correlations were calculated and items under the value of 0.40 were removed from the scale. Exploratory factor analysis revealed 21 articles and five factors. The correlation coefficient of the 21-article scale with a similar scale is 0.979 (p < 0.001). The Cronbach’s alpha value is 0.945 and the test-retest correlation parameter is r = 0.793 (p < 0.001). In conclusion, it was determined by confirmatory factor analysis that the Communicative Rational Action Scale has a good cohesion criterion, and it is a valid and reliable assessment instrument. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.
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    The Moderator Effect of Communicative Rational Action in the Relationship between Emotional Labor and Job Satisfaction
    (MDPI, 2022) Çamlı A.Y.; Palamutçuoğlu T.B.; Bărbuță-Mișu N.; Çavuşoğlu S.; Virlanuta F.O.; Alkan Y.; David S.; Manea L.D.
    The aim of this study was to determine whether emotional labor behavior has an effect on job satisfaction, and if there is an effect, to reveal whether communicative rational action has a moderator effect. This research was carried out in the banking sector. The sample group consisted of administrators of foreign capital bank managers (427) at all levels in Turkey. The collected data were analyzed with the IBM SPSS 21 program. Multiple regression analysis and SPSS PROCESS v3.5 (model1) methods were used in the analysis. According to the analysis, the three sub-dimensions of communicative rational action (practical-rational action, rational communication, and rational action) have a moderator role in the effect of emotional labor and job satisfaction. The other two sub dimensions (value–rational–action and firm family) do not have a moderator role in this effect. In the analysis made according to the total score of communicative rational action, the moderator role of communicative rational action in the effect of emotional labor and job satisfaction was deter-mined. As a result of the research and analysis, it was determined that emotional labor has a positive effect on the phenomenon of job satisfaction. © 2022 by the authors. Licensee MDPI, Basel, Switzerland.
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    The Effect of Cognitive Dissonance Theory and Brand Loyalty on Consumer Complaint Behaviors: A Cross-Cultural Study
    (Multidisciplinary Digital Publishing Institute (MDPI), 2023) Yakın V.; Güven H.; David S.; Güven E.; Bărbuță-Mișu N.; Güven E.T.A.; Virlanuta F.O.
    Consumers tend to exhibit e-WOM behavior or retention behavior or communicate with official channels rather than the brand, which can damage the brand in cases where the channels through which customers are expected to reach the brand for their complaints are dysfunctional. This study aims to examine the relationship between cognitive dissonance and brand loyalty factors as well as their impact on consumer complaint behavior in terms of differences between Turkish and Romanian consumers. For this purpose, a simultaneous quantitative research study was conducted in these two countries, with a total of 790 participants surveyed. The findings showed that the consumers’ level of brand loyalty had a significant positive effect on the level of cognitive dissonance, which significantly impacted complaint behavior. On the other hand, it was concluded that brand loyalty did not significantly affect complaint behavior. The comparative analysis revealed that Romanian customers’ brand loyalty was higher than Turkish customers’, and the dimensions concerning cognitive dissonance and complaint behavior were higher among Turkish customers. © 2023 by the authors.