Browsing by Author "Yakut E."

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    Consumers with vulnerabilities: in-store satisfaction of visually impaired and legally blind
    (Emerald Group Holdings Ltd., 2021) Celik A.A.; Yakut E.
    Purpose: The purpose of this paper, focusing on the visually impaired and legally blind consumer, is to explore the relationship between the perceived consumer vulnerability on customer satisfaction and the effect of satisfaction on the intention of repurchase and recommendation as the determinants of store loyalty in an apparel store context. Design/methodology/approach: A survey was conducted on 216 visually impaired and legally blind consumers in the province of Manisa, Turkey, concerning their apparel shopping store experiences to examine how the perceived vulnerability influences visually impaired and legally blind consumers’ satisfaction, recommendation and repurchase intentions. The data were analyzed using structural equation modeling. Findings: The results of the study revealed that as the visually impaired and legally blind consumers perceive themselves more vulnerable, they become more satisfied with the store, and that the more they are satisfied with the store, the more their intention to recommend that store and purchase intention from that store increases. However, the authors’ investigation showed no significant differences between the consumers who were born blind and who became blind later in their life. Originality/value: The paper contributes to the literature by extending the understanding of visually impaired and legally blind consumers’ perceived vulnerability in the brick-and-mortar stores and demonstrates how it is related to satisfaction as a major driver of post-purchase intentions like recommendation and repurchase. It also exhibits the fact that blind consumers – both congenitally blind and subsequently blind – cope with this vulnerability through their own solutions to go on their lives, and they do not perceive themselves as vulnerable, as it is perceived by the able-bodied. © 2021, Emerald Publishing Limited.
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    A VBN theory view on pro-environmental behavior and life satisfaction: Turkey’s recent legislation on plastic carry bags
    (Springer, 2021) Yakut E.
    This study investigates the links between values and attitudes towards plastic carry bag fee ordinance that has recently been adopted in Turkey, effective from January 2019 onwards in the light Value-Belief-Norm (VBN) theory. A total of 217 participants responded to a questionnaire consisting of carry bag ordinance, value orientations, perceived issue importance as well as a life satisfaction. Participants were also asked to report how often they bring their reusable carry bag during the grocery shopping. According to the structural equation model, values and perceptions of importance of the issue are consequential in terms of attitude toward complying with the carry bag fee ordinance, their subsequent behavior as well as overall life satisfaction. Specifically, biospheric and altruistic values have a moderate effect on perceived issue importance whereas attitude to comply with the ordinance has a negative effect on life satisfaction. Attitude towards complying with the carry bag ordinance and life satisfaction significantly affect subsequent behavior to bring one’s bag to grocery shopping. Interestingly, biospheric values have a negative and altruistic values have no significant effect on life satisfaction. © 2021, The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature.
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    Consumer reactions to product recalls: the effects of intentionality, reputation, and public apology on purchase intentions
    (Springer Science and Business Media Deutschland GmbH, 2021) Yakut E.; Bayraktaroglu A.G.
    The existence of a more suspicious and less forgiving public, as well as increased regulations and intense digital communications has heightened the level of threats to organizations. Among those threats, product harm crisis will have significant consequences on both firms and consumers. Those consequences often involve product recalls, where all defective products are being pulled from the market. When a product recall occurs, it will be followed by a search for attribution of blame. It is known that intentional and unintentional events affect consumer attributions differently. Especially, during product harm crisis and product recall situations, the future consumer responses might change in regard to the level of attributed blame to the company. Another important factor during crisis is reputation, where a high reputation may act as a shield during the crises since high-reputation companies can be more effective than low-reputation companies in crisis management. Inspired by the 2015 Volkswagen emission crisis and recall, this study aims to extend the current knowledge on crisis situations by adding the intentionality dimension and try to understand whether it alters the consumer perceptions despite the protective powers of reputation, through an experimental study where two factors (reputation and intentionality) are being manipulated at two levels (2X2). A total of 730 responses were collected and the responses were analyzed by using MANOVA and SEM techniques. The results revealed important ramifications in terms of the effects of corporate reputation and intentionality of wrongdoing on perceived apology sincerity, attitude towards the company and purchase intentions. © 2020, Springer-Verlag GmbH Germany, part of Springer Nature.
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    Expectancy violations after moral transgressions: Exploring the role of moral disengagement on online vindictive word of mouth
    (John Wiley and Sons Inc, 2024) Yakut E.; Gökbunar R.
    This study investigates the complex relationship between Transgression type (for-profit vs. non-profit) and individual-level variables in shaping moral perceptions and online victimization of wrongdoer organizations (OVWOM) following transgressions by conducting two experimental studies (N1 = 111, N2 = 164). Study 1 utilizes real-world organizations to investigate the impact of transgression type (for-profit vs. non-profit), whereas Study 2 employs fictitious entities to alleviate potential response bias and focuses on moral disengagement as a moderating factor. Findings reveal a decrease in perceived morality post-transgression across both transgression types, with non-profits not eliciting significantly higher OVWOM. However, the influence of transgression type on perceived morality is found to be contingent upon individual moral disengagement, affecting OVWOM in Study 2. Moreover, factors such as desire for revenge, social desirability bias, gender, and educational background emerge as significant predictors of perceived morality and OVWOM. These results highlight the nuanced nature of public responses to organizational transgressions, emphasizing the complex interplay between organizational characteristics and individual psychological mechanisms. The study underscores the necessity of integrating moral disengagement and individual-level factors into crisis management strategies for organizations. © 2024 The Society for the Psychological Study of Social Issues.