Simulation optimization approach for customer centric lot streaming problem in job shops

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dc.contributor.authorGüçdemir H.
dc.contributor.authorSelim H.
dc.date.accessioned2024-07-22T08:12:58Z
dc.date.available2024-07-22T08:12:58Z
dc.date.issued2015
dc.description.abstractIn today's competitive market, time based strategies become important to gain sustainable competitive advantage. Therefore, manufacturing companies need advanced production planning and control (PPC) techniques in order to respond quickly to demand. In addition, customer centricity becomes the key success factor for manufacturing industry. In this regard, integration of customer relationship management (CRM) and PPC decisions is necessary in order to satisfy customers with efficient use of manufacturing capabilities. The aim of this study is to analyze the effect of customer centricity on lot streaming (LS) problem. To this aim, LS problem in job shop environment is dealt with in this study, and traditional LS problem is extended by including preferences of multiple customer segments. It is intended to find a lot splitting policy for each customer segment-product type combination. The objective function is defined as minimization of total weighted percentage deviation from the preferences of customer segments. Simulation optimization approach is used to solve the problem. The results reveal that the proposed approach supports order splitting decisions, and can effectively be used in practice. © 2015 IEEE.
dc.identifier.DOI-ID10.1109/ICMSAO.2015.7152246
dc.identifier.urihttp://akademikarsiv.cbu.edu.tr:4000/handle/123456789/16243
dc.language.isoEnglish
dc.publisherInstitute of Electrical and Electronics Engineers Inc.
dc.subjectCompetition
dc.subjectCustomer satisfaction
dc.subjectManufacture
dc.subjectProduction control
dc.subjectPublic relations
dc.subjectSales
dc.subjectSimulated annealing
dc.subjectStream flow
dc.subjectSustainable development
dc.subjectCustomer relationship management
dc.subjectLot streaming
dc.subjectManufacturing capability
dc.subjectManufacturing companies
dc.subjectManufacturing industries
dc.subjectProduction planning and control
dc.subjectSimulation optimization
dc.subjectSustainable competitive advantages
dc.subjectProblem solving
dc.titleSimulation optimization approach for customer centric lot streaming problem in job shops
dc.typeConference paper

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