Managing Strategic Logistics Partnerships With Total Relationship Management (TRM)

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dc.contributor.authorYilmaz, C
dc.contributor.authorSati, ZE
dc.contributor.authorAltiparmakogullari, I
dc.date.accessioned2024-07-18T11:40:25Z
dc.date.available2024-07-18T11:40:25Z
dc.description.abstractStrategic partnerships between organizations aimed to be more efficient and effective in logistics function increase in numbers day by day. Partnerships based on integration of capabilities, resources and competencies, share of risks and costs to adopt conditions in a dynamic environment. Total Relationship Management (TRM) is accepted as best method to prevent failure and to overcome difficulties in a partnership. Total Relationship Management philosophy examines relationship between all elements in a business environment with a quality focus. The main purpose of this study focus on determining how to use Total Relationship Management approach in strategic logistics partnership management
dc.identifier.urihttp://akademikarsiv.cbu.edu.tr:4000/handle/123456789/2386
dc.language.isoEnglish
dc.publisherINT MANAGEMENT DEVELOPMENT ASSOC-IMDA
dc.subjectMARKETING-STRATEGY
dc.subjectPERFORMANCE
dc.subjectCHANNELS
dc.subjectQUALITY
dc.titleManaging Strategic Logistics Partnerships With Total Relationship Management (TRM)
dc.typeProceedings Paper

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