Examination of Product Recalls In Terms of Attribution Theory in the Marketing Context: A Qualitative Meta- Analysis
| dc.contributor.author | Enis YAKUT | |
| dc.date.accessioned | 2024-07-24T09:14:09Z | |
| dc.date.available | 2024-07-24T09:14:09Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | The product recalls have become a common practice for many firms in various industriessince the number of defective and dangerous products are increasing. Even though this action –product recall – should aim to assure the well-being of consumers, it also creates opportunities torestore the damaged reputation of the corporation; by influencing the perceptions and expectationsof the stakeholders. Understanding attribution theory and its applications may help scholars andmarketers to choose the appropriate post crisis response strategies, to adjust messages and pressreleases, in order to shape the consumer attributions, which as a result may create opportunities tominimize the possible damage. The aim of this meta-analysis is to review the current global andTurkish literature in the light of attribution theory from the marketing context and propose a model.Results of this study show that there are number of factors that affect the consumer reactions to theproduct recalls. | |
| dc.identifier.DOI-ID | 10.18657/yonveek.350583 | |
| dc.identifier.issn | 1302-0064 | |
| dc.identifier.uri | http://akademikarsiv.cbu.edu.tr:4000/handle/123456789/25854 | |
| dc.language.iso | eng | |
| dc.title | Examination of Product Recalls In Terms of Attribution Theory in the Marketing Context: A Qualitative Meta- Analysis | |
| dc.type | Araştırma Makalesi |