Scientists’ Technology Acceptance of Crowdfunding in Turkey: The Moderating Effect of Individual Entrepreneurial Orientation
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Date
2021
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Abstract
Purpose: The purpose of the empirical study is to test the technology acceptance model constructs in the context ofscience crowdfunding with the moderating effect of Individual Entrepreneurial Orientation.Methodology: The study tested the relationships between technology acceptance model constructs with the moderatingeffect of Individual Entrepreneurial Orientation with path analysis. 152 valid responses were gathered from an onlinesurvey conducted between September 2019- February 2020 and the data was analysed with Smart PLS 3.0 software.Findings: The results show that the performance expectancy has a positive effect on the behavioural intention to usescience crowdfunding. Moreover, social influence has the strongest effect on the behavioural intention. Regarding theinteraction effects, when the academics possess more innovativeness, risk-taking and proactiveness thus individual entrepreneurialorientation exists, the effect of social influence on the behavioral intention is much strongerPractical Implications: The overall structural model suggests that in a limited research funding environment, when academicsare exposed to science crowdfunding options in a positive and systematic manner, they might be open for startingcrowdfunding research projects in this medium because of the social influence. If the academics possess an entrepreneurialprofile, they will engage more in the science crowdfunding efforts, which may be effective in the project funding success.Originality: Although entrepreneurial orientation has been used to explain technology acceptance behaviour and technologyacceptance model has been used to understand crowdfunding behaviour, this study is the first initiative tomeasure how individual entrepreneurial orientation of academics will shape their technology acceptance behaviour inscience crowdfunding which is critical for entrepreneurial academics to access alternative funds in order to eliminatefinancial constraints for their innovative and entrepreneurial endeavours.